Are you an eCommerce site owner that needs the traffic to increase sales of products?
Or you’re a blogger who needs more traffic to earn more money?
Then you’re at the right place!
We are going to take a deep dive through different ways to increase website traffic in this blog.
Website traffic is one of the most important metrics online businesses can measure. It’s a measure of how many people are visiting your website.
More visitors mean more customers, and more customers generally mean greater business growth.
You’ll learn 21 ways you can increase website traffic in 3 months—or less—through great promotion, optimization, and advertising strategies.
You’ll also discover ways to bring and increase website traffic, build your social following and get more email subscribers.
You can increase website traffic with 21 ways for more business growth.
A list of 21 ways to increase website traffic
So let’s start the list and check how can you increase website traffic and drive more conversions.
Find your target market
How do you find your target market?
The most important part of creating a target market is to identify who they are, where they live, and what they want.
Let’s take a look at some of the ways you can determine all of this.
- Find out who is searching for your product or service:
For example, let’s say you are selling a course on how to make Japanese bento boxes.
You might search Google using the following keywords: how to make bento boxes, bento box delivery, buy bento boxes.
As you browse through the results returned by Google and other popular search engines like Bing and Yahoo, try to find out which websites rank higher than others and what type of content gets shared more on social media.
- Work out the demographics of your target market:
Where does your audience live?
What language do they speak?
Are there any age requirements or limitations?
What gender are they?
Do they have children?
All these questions will help you narrow down your target audience and understand where/how to find them online.
- What does your target market want?:
To create content that will attract your ideal customers, we must identify what their needs are first so we can then provide solutions for those needs based on research into their online behavior patterns such as keyword searches related to those needs (e-Commerce).
Create a content calendar
Creating a content calendar is one of the most effective ways to start driving traffic to your website and maximizing your website’s conversion.
By planning, you can keep track of topics and deadlines, as well as determine which types of content will work best with your audience.
The organization is key to making sure that your content gets delivered on time and in an appealing way.
A content calendar also gives you a strategic overview of your marketing efforts so you can identify gaps in your content and opportunities to improve or repurpose existing material.
Tweak your content strategy
One of the first things to do when trying to increase website traffic is to look closely at your content strategy.
Are you posting frequently enough?
If not, then consider focusing on more frequent blog posts that are more concise.
If you are posting regularly, but aren’t getting much engagement (shares, comments, etc.), it may be because the days and times you’re posting don’t coincide with peak traffic periods for your readers and target audience.
Additionally, if you’re not using images in your posts or any other compelling visual elements that would draw in readers, this may be affecting how many people click through.
Write detailed posts on evergreen topics
With millions of websites out there, you might think it’s challenging to get people to notice yours.
But there are a few easy ways to increase website traffic through the power of evergreen content.
Evergreen topics are posts that don’t go away as soon as they’re published.
Here, Ahrefs explain evergreen content in detail, give it a read.
Being evergreen means they’re always worth reading, even if they were written months ago, and can be shared on social media sites and emailed to friends or family at any time.
Your readers are more likely to return if they know a post is available whenever they need it.
Being evergreen also helps with SEO (search engine optimization), because search engines come up with keywords based on what they already know about your site, so “evergreen” makes sense for them too.
Examples of evergreen topics include weddings, birthdays and anniversaries, holidays and birthdays for friends in other countries, famous people’s birthdays
(if you’ve got one), weather reports for places near you (as opposed to just global weather predictions), fashion trends from past years that have lasted longer than a season, unusual uses for everyday objects
(like turning used ketchup bottles into bookshelves) or useful tips from professionals like doctors and lawyers that everyone should read about once in a while.
Optimize your content for high-intent keywords
What we do know is how to apply this knowledge.
We start by scanning our niche for high-intent keywords (the two main methods of achieving high-intent keywords are writing about what you’re doing and finding a tool to discover potential high-intent keywords that can be used in your content).
After identifying the keywords that are driving our traffic, we write content around those words.
We go as far as adding them as a keyword within the content itself; after all, if someone looking at our website sees “what [keyword] says” they’ll probably continue reading.
We use tools like Moz to analyze the performance of each keyword, so we can figure out which ones give us good results and which ones don’t—and then adjust accordingly.
Once we have an accurate list of promising keywords, it’s time to test them in an ad campaign so that we can see which ones are more suited for us.
Use the Schema Markup tool
You can use this tool to add HTML tags to your website that will make it easier for search engines to read and rank your content.
Simply provide a URL and this tool will show you which parts of that webpage are already optimized for search, and where there’s room for improvement.
You can also track all of your progress with this tool so you know what works and what doesn’t.
If you have an older piece of content that has performed poorly in the past, using this tool could help to find black spots and space where you can work on content or Backlinks, it will improve the ranking, which will help increase traffic to your website.
A great example of a company using schema markup is HubSpot.
If you visit their blog, they have added special markup on their blog posts so they are optimized for Google:
You can check out google guide on Schema Markup for More details
Write compelling headlines
More than anything else, your website is a tool.
It’s a means to an end. And in most cases, that end is generating leads and sales for your business.
If you want to boost your organic traffic, you need to eat your vegetables (content) and exercise regularly (SEO),
but if you want to make sure that your site delivers the results you’re looking for in the long term, then you must start every day with a healthy breakfast: optimizing your headlines.
Every time someone clicks on one of your blog posts or reads one of your landing pages, they’re doing so because they were compelled by the headline; it grabbed their attention, sparked their interest, and made them curious enough to learn more about what you had to say.
This holds for any type of content—whether it’s a tweet or a YouTube video—but writing headlines for blogs is especially important because these are generally the pieces of content that will have the greatest impact on any given site’s search rankings over time.
Make the site mobile friendly
I would like to introduce you to your new friend, the mobile-friendly website.
Like other close friends, you probably don’t spend much time thinking about it—and don’t often notice what a big part it plays in your visitors’ experience of your site.
It can be as important as the content itself. because Google are preferring a mobile-optimized website over a poorly or not optimized web page. So; ultimately you will churn more web traffic to your website just by optimizing a website for mobile devices.
Maintaining a mobile-friendly site is the easiest way to ensure that visitors can easily access the most important bits of information from their phones or tablets, without annoying them with error messages or ugly design schemes.
Improve the Speed & performance of a website
Improving web speed is the easiest and quickest way to win the race to bring traffic to your site, as speed and performance of your website are one of the major Google ranking factors, and Google will drive more traffic to your site organically in long run.
You can also help improve your website speed by using a caching plugin like W3 Total Cache or WP Super Cache. Caching plugins create static HTML pages of your WordPress website and serve that cached version to users so the burden on your server is reduced.
Another way to improve the speed of your site is to optimize images before uploading them using image compression tools like Imagify, Kraken, or Short Pixel.
You must compress images without reducing quality because an unoptimized image can take longer than five seconds to load—and as we know, anything over three seconds will cause people to leave your site.
You can also use a content delivery network (CDN) like Cloudflare or MaxCDN to accelerate the delivery of static files like CSS, JavaScript, and images.
The closer someone is located to the physical location of the CDN server they are trying to access content from, the faster they’ll be able to view it.
Additionally, if there is a surge in traffic at any given time, it will be shared across all nearby servers instead of just one server being overloaded with requests—which causes crashes and slow loading times.
Another way you can increase website speed is by deleting unnecessary plugins and themes on WordPress.
Keep only what you need and delete everything else for things to run smoothly for both you and visitors coming onto the site.
Here is a detailed guide on how can you improve website speed and performance with the Google page speed tool
Create a high-converting landing page
Use a landing page template.
The whole point of having a landing page is to drive people towards the action you want them to take.
Don’t let your message get lost in the details. A clear, uncluttered design with a single focus and call-to-action makes for a strong landing page.
Choose a clear call to action.
Whether it’s buying your product, learning more about your business, or downloading an app, make sure you’re clear about what you want to happen next and whose responsibility it is.
Personalize your landing page.
Show off one of your top customers and how they’ve used your product or service with a testimonial that communicates the benefits they’ve experienced—make sure to include their name, company, and title so that visitors know who they’re hearing from!
Use clear, compelling copy.
When writing a text on any web page (including blogs), use simple language that gets right down to business without sounding too stuffy or sales—keep it conversational but professional!
A good rule of thumb for content writers: aim for about 250 words per paragraph (roughly one full page).
If there are sections where this isn’t possible due to length or complexity of topic matter then consider breaking up those paragraphs into smaller chunks as needed throughout each post so readers aren’t overwhelmed by large blocks of dense text all at once.”
Incorporate long-tail keywords (and phrases) into your content
Long-tail keywords are long phrases, usually three or more words long.
They get their name from the shape of a demand curve.
In a graph, if you look at most search queries’ volume, there’s a huge spike for the head term (single word). As you add additional words to the query, the volume drops dramatically.
The tail is all those long-tail searches that don’t get much traffic individually but can make up a significant portion of your overall traffic when added together.
Let’s look at an example: “digital marketing.” This is too broad of a term and isn’t specific enough to drive any significant results.
On the other hand, “how to rank higher on Google” is longer and more specific; it’s also something that people would search for and want advice on!
Instead of going after general keywords like “digital marketing,” focus on long-tail keywords like “how to rank higher on Google” in your content.
These types of searches have lower competition and will likely drive better results for your business since your target audience will know exactly what they’re looking for!
Add a blog to your website
A blog is a way to reach out and connect with your audience.
Your site can already be doing what it needs to do, but if you look at it from the perspective of someone who visits your website only once or twice a year, you may want to consider adding a blog for them.
It’s like having an open door for this person who periodically visits your website. Instead of that person feeling as though she/he is being ignored by not having her/his thoughts or ideas solicited or included, there is now an existing avenue through which she/he can communicate what she/he thinks, how she feels about something, or even ask a question!
And all this without disrupting the flow of visitors’ attention on your main page.
A blog gives you another way to present yourself and engage with your customers and audience.
If you think about it in terms of products, it could be compared to going into an electronics store and asking the sales staff if they have any deals on laptops—they do!
Most people go into electronics stores without giving them much thought; they buy what they need when they need it—but when that particular person walks in one day and sees computers on sale?
It doesn’t disrupt others’ experience with their product because it’s been presented as something new that has just come up for sale—and no one else in line has noticed anything different about her laptop (yet).
That’s how a blog works too: by exhibiting something that hasn’t been seen before—it expands the potential market size.
You aren’t telling the same things over and over again; you’re simply offering different things at different times so interested parties can take advantage of an opportunity that may not have arisen before.
Here is the detailed article on how to create a blog for your business
Discover and track the most popular keywords in a given location
- To find the most popular keywords and phrases in your niche, you can use tools like SEMRush (paid) or Moz Keyword Explorer (paid).
- To see how often people are searching for specific topics in your niche, you can use Google Trends.
- The volume of searches for a keyword tells you how many people are searching for that topic.
If a keyword is searched 10 times per month, then it has a low volume of searches; if it’s searched 1,000 times per month, then it has a low-medium volume of searches—and therefore more potential to drive traffic to your site.
- One good tip is to find out what keywords your competitors are using. You can do this by using SEMRush or Google Keyword Planner—it’s worth noting that different tools will give you slightly different results.
Get cited as a source in news articles, on TV, on podcasts, or in print publications.
News stories aren’t written by a committee. They need a source that can explain the story in simple terms.
A well-respected expert or expert group needs to be able to explain complicated concepts in plain language, with specific examples and data.
When it comes to explaining the news, journalists need you—an expert in your field—to be able to help them reach more readers, listeners, and viewers.
The key is being available when journalists want you.
This can take the form of making yourself available as a source during some of their regular events (e.g., press conferences), promoting yourself on social media (e.g., Twitter, Facebook) or dedicating specific time each week or day to building your presence online and on TV (e.g., through video interviews).
Use keyword research tools like SEMRush Keyword Magic Tool to find out more about which keywords are driving traffic in your niche.
To start, let’s determine which keywords to use for your SEO strategy.
There are a ton of keyword research tools out there that can help you choose the best keywords for your website and blog.
Some of my favorites include SEMRush, Ahrefs, Keyword tool, and Ubersuggest.
You can also use tools like Google Keywords Planner or Google Trends to find out what people are searching for.
One of the easiest ways to go about choosing the right keywords is by using SEMRush Keyword Magic Tool.
To do that, just type in the URL of your competitor’s site into the tool and hit “Get New Keywords”. This will give you a list of all related keywords with their search volume.
Read here semrush review
Target the micro-influencers in your niche.
You need to reach them, not the masses. Forget about all of those “social media personalities” with millions of followers. The real movers and shakers are micro-influencers—people with a small but fiercely dedicated following who have the power to help you grow your business.
Micro-influencers are people who post on social media about their interests and industries, and who have become trusted sources for information within those niches.
They’ve built a loyal audience, who tune into their content regularly to get an expert’s perspective on important topics in the field.
Because they already have credibility, when they speak up about a product or service, their followers listen—and purchase whatever it is that’s being promoted to them.
If you can find these micro-influencers and convince them to talk about your company’s products or services (and offer them some kind of compensation), they can be excellent at helping you generate leads in the short term while cultivating customer loyalty over time.
It may take some research to figure out which influencers could benefit you most by voicing their support of your business, but once you know where they are, it’ll be much easier for you to reach out to them and get things rolling!
Use Google Ads to Increase Website Traffic
Google Ads can earn you a quick influx of website traffic and help make your business more profitable in the early phase and short run, but it’s important to use them correctly.
First, you’ll need to set up a Google Ads campaign and bid on keywords that are relevant to your product or service.
Next, you’ll want to regularly monitor the performance of your campaign and adjust it if necessary.
Active Social Media Pages & sharing
Social media is one of the best ways to drive targeted traffic to your website. It’s also one of the easiest ways to increase traffic.
For example, if your website is about weight loss, you could start a Facebook page related to weight loss, and you could use it to share content from your site, link back to your site’s products and services page, etc.
You can even use these Facebook pages in conjunction with other sites like Twitter and Pinterest.
You could also create a blog on your website or another social media platform such as Blogger or Tumblr.
Your blog could be used for sharing content from your site or for linking back to other parts of your site (like the “about us” page).
Use easy to share tweet plugin
Go to your WordPress dashboard, navigate to Plugins > Add New and search for “easy social share buttons.” Install and activate the plugin.
Copy the shortcode given in the description of the plugin. Paste it on any page where you want the button to appear.
You can customize the button by adding optional shortcode parameters like:
- Design – Choose from 2 color schemes (minimal dark or minimal light) or a flat design
- Counter – Show no counter, a count of a total number of shares, or a count for each network (Facebook, Twitter, etc.) that’s been used.
- Position – Choose whether to position the button above content, below content, or as a floating bar on either side of your screen.
Send Email Newsletters
You’re a busy professional, and you’d like to generate more traffic to your website.
You want to make sure that when someone visits your site, they leave with a strong impression, feeling that your business is what they have been looking for all along.
That’s why it’s important to keep this in mind:
- Use a professional email address.
More than just having an email address that is easy to remember (whatever name you choose), having a professional look and feel can help with conversions.
An email address that has a business and professional look will work well.
- Use a professional email marketing service.
For your emails to get delivered properly (and be able to be opened or clicked on), the recipient must have both an account with the service and their details included in the message itself—
and unfortunately, many websites use Yahoo or Gmail accounts without including any additional information such as first name or company name so recipients will not be able to open their emails at all!
Using a well-known email marketing service also lets your recipients know who they’re receiving messages from and makes them feel safer opening attachments in case there are any viruses attached, because most importantly: if you send out emails about viruses and other threats, do not include an attachment!
For example, I have tried MailChimp, SendGrid, sending blue, and AWeber (it’s free even if you start small).
It works well for business clients.
Read here best Mailchimp alternative for your email marketing campaign
Start Podcast
It’s easy to get caught up in the long-term nature of running a business, and believe that you’re too busy or not smart enough to achieve anything concrete.
The truth is that if you want to make progress, you need to set short-term goals and work towards them by starting today. The first step is defining your problem before you start on a solution, so let’s look at some examples from the audio space of radio of the new era.
Podcasting is an audio medium platform to record, share, and publish your message, and communication in an audio format to let out for people to listen to.
And Podcasting is a great way to drive traffic to your website or landing page. it is a pure and so engaging way to bring more traffic that actually going to convert.
It’s been a great medium recently and will be growing as people would like to listen to their favorite speakers, podcast, and interviews, and be much more active while they are busy driving a car or cooking a dish.
Here you can check out our guide to starting a podcast If you’re interested in that space of audio medium platform.
Conclusion
So here is our detailed guide on 21 ways to improve and increase website traffic to bring more visitors, more emails subscription, and conversion.
Hoped you liked it and find it useful.
Please share with your small business owners friends and family members who need the traffic to their site.
It will be a good guide for them to increase traffic and business growth.