101+ Best Marketing Software For Business For Every Need

Marketing is an essential aspect of any business, and having the right set of software can make all the difference.

With the advent of technology, there are now countless marketing tools available that can help businesses to streamline their marketing efforts and reach their target audience more effectively. 

In this comprehensive list, we have compiled a huge list of 101+ of the best marketing software for business, whether it is a small business, medium business, manufacturer, or startup.

So let’s take a quick look at 101+ marketing software for business.

List of 101+ Marketing Software For Businesses ( Small, Medium, Manufacturing, Startups)

Analytics and Data:

1. Google Analytics
2. Hotjar
3. Google Tag Manager
4. Firebase Analytics
5. Appsee
6. Mixpanel
7. Localytics
8. Flurry Analytics

Content Marketing:

1. BuzzSumo
2. CoSchedule
3. ClearVoice
4. Contently

Design and Graphics: 

1. Canva
2. Adobe Creative Cloud
3. Figma
4. Sketch
5. Piktochart

E-commerce: 

1. Shopify
2. BigCommerce
3. Magento
4. WooCommerce
5. Squarespace

Email Marketing: 

1. Mailchimp
2. Constant Contact
3. Campaign Monitor
4. AWeber
5. Klaviyo

Influencer Marketing: 

1. Upfluence
2. AspireIQ
3. NeoReach
4. Grin
5. CreatorIQ

Lead Generation: 

1. Leadpages
2. Unbounce
3. OptinMonster
4. Sumo
5. Hello Bar

Marketing Automation: 

1. HubSpot
2. Marketo
3. Pardot
4. ActiveCampaign
5. Autopilot

Mobile App Analytics: 

1. Firebase Analytics
2. Appsee
3. Mixpanel
4. Localytics
5. Flurry Analytics

Podcast Hosting Platforms: 

1. Buzzsprout
2. Libsyn
3. Transistor
4. Anchor
5. Podbean

Project Management: 

1. Trello
2. Asana
3. Basecamp
4. Monday.com
5. Teamwork
6. ProofHub
7. Workamajig
8. Mavenlink
9. FunctionFox
10. Workzone

Reputation Management Tools: 

1. Brand24
2. Yotpo
3. Reputation.com
4. BirdEye
5. ReviewTrackers

SMS Marketing Software:

1. TextMagic
2. EZ Texting
3. Twilio
4. Avochato
5. SimpleTexting

Social Media Management:

1. Hootsuite
2. Sprout Social
3. Buffer
4. Later
5. Agorapulse

Website Notifications: 

1. Sumo
2. Optimonk
3. PushCrew
4. AddThis
5. notification X

Lead Capture Squeeze Pages: 

1. ClickFunnels
2. Leadformly
3. Instapage
4. Unbounce
5. Wishpond

Website Chatbots: 

1. Drift
2. Tidio
3. Intercom
4. ManyChat
5. Chatfuel

Affiliate Marketing Software: 

1. Refersion
2. Tapfiliate
3. HasOffers
4. Post Affiliate Pro
5. LeadDyno

Customer Feedback Tools: 

1. SurveyMonkey
2. Qualtrics
3. Typeform
4. GetFeedback
5. SurveyGizmo

What is a marketing software platform?

Tools for Analytics and Data:

Google Analytics: 

Google Analytics is a free web analytics service that tracks and reports website traffic.

It provides valuable insights into website visitors such as their demographics, behaviour, interests, and traffic sources.

Google Analytics is widely used by businesses of all sizes to optimize their website and improve user experience.

Hotjar: 

Hotjar is an all-in-one analytics and feedback tool that helps businesses understand how users interact with their websites.

It offers features such as heatmaps, visitor recordings, and feedback polls that provide valuable insights into user behaviour and preferences.

Hotjar is a great tool for businesses looking to improve their website design and usability.

Google Tag Manager: 

Google Tag Manager is a free tool that allows businesses to manage and deploy marketing tags (snippets of code) on their website without the need for IT support.

It helps businesses streamline their marketing efforts and improve website performance by simplifying the tag deployment process.

Firebase Analytics:

Firebase Analytics is a free mobile analytics tool that helps businesses track user engagement and behaviour in their mobile apps.

It provides insights on app usage, retention, and revenue, as well as user demographics and interests.

Firebase Analytics is a great tool for businesses looking to optimize their mobile app performance and user experience.

Appsee: 

Appsee is a mobile analytics and user behaviour platform that helps businesses understand how users interact with their mobile apps.

It provides valuable insights into user behaviour, usage patterns, and app performance. Appsee is a great tool for businesses looking to optimize their mobile app design and user experience.

Mixpanel: 

Mixpanel is a user analytics and engagement platform that helps businesses track user behaviour, retention, and conversion in their web and mobile apps.

It provides insights into user behaviour patterns and helps businesses optimize their product and marketing strategies accordingly.

Localytics: 

Localytics is a mobile app analytics and marketing platform that helps businesses engage with their mobile app users.

It provides valuable insights into user behaviour, usage patterns, and app performance, as well as advanced marketing automation and personalization features.

Flurry Analytics: 

Flurry Analytics is a mobile app analytics platform that helps businesses track user behaviour and engagement in their mobile apps.

It provides insights into user demographics, usage patterns, and app performance, as well as advanced targeting and engagement features.

Content Marketing Tools: 

BuzzSumo: 

BuzzSumo is a content marketing and social media analysis tool that helps businesses identify the most popular content in their industry.

It provides insights into social media engagement and trends, as well as content performance metrics. BuzzSumo is a great tool for businesses looking to improve their content marketing strategy.

 

CoSchedule:

CoSchedule is a content marketing and project management platform that helps businesses plan, organize, and execute their content marketing strategy.

It provides features such as content calendar management, team collaboration, and analytics reporting.

 

ClearVoice

ClearVoice is a content marketing platform that helps businesses create and distribute high-quality content. It provides features such as content ideation, creation, and distribution, as well as advanced analytics and performance tracking.

 

Contently: 

Contently is a content marketing platform that helps businesses create and distribute high-quality content.

It provides features such as content strategy planning, creation, and distribution, as well as analytics and performance tracking.

 

Design and Graphics Software: 

Canva: 

Canva is a graphic design and image editing tool that helps businesses create professional-looking graphics and designs. It provides templates and design elements that make it easy for businesses to create logos, social media graphics, presentations, and other marketing materials.

Adobe Creative Cloud: 

Adobe Creative Cloud is a suite of design and creative tools that helps businesses create professional-looking graphics, designs, and videos.

It provides tools such as Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects, as well as cloud storage and collaboration features.

Figma: 

Figma is a collaborative interface design tool that helps businesses create and share design assets.

It provides features such as vector editing, prototyping, and collaboration tools that make it easy for businesses to design and share their user interface designs.

Sketch: 

The sketch is a vector graphics editor and design tool that helps businesses create user interface designs. It provides features such as vector editing, prototyping, and collaboration tools that make it easy for businesses to design and share their user interface designs.

Piktochart: 

Piktochart is a design tool that helps businesses create infographics, presentations, and other visual content. It provides templates and design elements that make it easy for businesses to create engaging and informative visual content.

E-commerce Tools & Platforms: 

Shopify: 

Shopify is an e-commerce platform that helps businesses set up an online store and sell their products online. It provides features such as website design templates, payment processing, and inventory management, as well as analytics and performance tracking.

BigCommerce: 

BigCommerce is an e-commerce platform that helps businesses set up an online store and sell their products online. It provides features such as website design templates, payment processing, and inventory management, as well as analytics and performance tracking.

 

magento:

Magento is an open-source e-commerce platform that helps businesses set up an online store and sell their products online. It provides features such as website design templates, payment processing, and inventory management, as well as analytics and performance tracking.

WooCommerce:

WooCommerce is a free e-commerce plugin for WordPress that helps businesses set up an online store and sell their products online. It provides features such as website design templates, payment processing, and inventory management, as well as analytics and performance tracking.

Squarespace:

Squarespace is a website builder and e-commerce platform that helps businesses create a professional-looking websites and sell their products online.

It provides features such as website design templates, payment processing, and inventory management, as well as analytics and performance tracking.

Use Case Marketing Tools:

Analytics and Data:

• Google Analytics, Hotjar, and Google Tag Manager are commonly used by businesses to track website traffic and optimize the user experience.
• Firebase Analytics, Appsee, Mixpanel, and Localytics are commonly used by businesses to track user behaviour and engagement in their mobile apps.
• Flurry Analytics is commonly used by businesses to track user engagement and performance in their mobile apps.

Content Marketing:

• BuzzSumo, CoSchedule, ClearVoice, and Contently are commonly used by businesses to create and distribute high-quality content and improve their content marketing strategy.

Design and Graphics:

• Canva, Adobe Creative Cloud, Figma, Sketch, and Piktochart are commonly used by businesses to create professional-looking graphics, designs, and visual content.

E-commerce:

• Shopify, BigCommerce, Magento, WooCommerce, and Squarespace are commonly used by businesses to set up online stores and sell their products online.

Email Marketing Tools

Mailchimp: 

Mailchimp is an email marketing tool that helps businesses create and send email campaigns to their subscribers.

It provides features such as email templates, segmentation, and performance tracking to help businesses optimize their email marketing efforts.

Constant Contact: 

Constant Contact is an email marketing tool that helps businesses create and send email campaigns to their subscribers. It provides features such as email templates, segmentation, and performance tracking to help businesses optimize their email marketing efforts.

Campaign Monitor: 

Campaign Monitor is an email marketing tool that helps businesses create and send email campaigns to their subscribers. It provides features such as email templates, segmentation, and performance tracking to help businesses optimize their email marketing efforts.

AWeber:

AWeber is an email marketing tool that helps businesses create and send email campaigns to their subscribers. It provides features such as email templates, segmentation, and performance tracking to help businesses optimize their email marketing efforts.

Klaviyo:

Klaviyo is an email marketing and automation tool that helps businesses create and send targeted email campaigns to their subscribers. It provides features such as email templates, segmentation, and automation workflows to help businesses optimize their email marketing efforts.

Influencer Marketing: 

Upfluence: 

Upfluence is an influencer marketing platform that helps businesses identify and collaborate with influencers to promote their products or services.

It provides features such as influencer discovery, campaign management, and performance tracking to help businesses execute successful influencer marketing campaigns.

AspireIQ: 

AspireIQ is an influencer marketing platform that helps businesses identify and collaborate with influencers to promote their products or services.

It provides features such as influencer discovery, campaign management, and performance tracking to help businesses execute successful influencer marketing campaigns.

NeoReach:

NeoReach is an influencer marketing platform that helps businesses identify and collaborate with influencers to promote their products or services.

It provides features such as influencer discovery, campaign management, and performance tracking to help businesses execute successful influencer marketing campaigns.

Grin: 

Grin is an influencer marketing platform that helps businesses identify and collaborate with influencers to promote their products or services.

It provides features such as influencer discovery, campaign management, and performance tracking to help businesses execute successful influencer marketing campaigns.

CreatorIQ:

CreatorIQ is an influencer marketing platform that helps businesses identify and collaborate with influencers to promote their products or services.

It provides features such as influencer discovery, campaign management, and performance tracking to help businesses execute successful influencer marketing campaigns.

Lead Generation Tools & Software: 

Leadpages:

Leadpages is a lead generation tool that helps businesses create landing pages and forms to capture leads.

It provides features such as drag-and-drop page builders, A/B testing, and conversion tracking to help businesses optimize their lead-generation efforts.

Unbounce: 

Unbounce is a landing page builder and lead generation tool that helps businesses create high-converting landing pages and forms to capture leads.

It provides features such as drag-and-drop page builders, A/B testing, and conversion tracking to help businesses optimize their lead-generation efforts.

OptinMonster: 

OptinMonster is a lead-generation tool that helps businesses create pop-ups and forms to capture leads. It provides features such as targeting, A/B testing, and conversion tracking to help businesses optimize their lead-generation efforts.

Sumo: 

Sumo is a lead-generation tool that helps businesses create pop-ups and forms to capture leads. It provides features such as targeting, A/B testing, and conversion tracking to help businesses optimize their lead-generation efforts.

Hello Bar

Hello, Bar is a lead generation tool that helps businesses create pop-ups and forms to capture leads. It provides features such as targeting, A/B testing, and conversion tracking to help businesses optimize their lead-generation efforts.

 

Marketing automation tools

HubSpot: 

HubSpot is a comprehensive inbound marketing and sales platform that includes marketing automation capabilities. It allows businesses to create and manage email campaigns, track leads and customers, and analyze their marketing efforts.

Marketo: 

Marketo is a cloud-based marketing automation platform that provides a range of features, including email marketing, lead management, social media marketing, and analytics.

Pardot:

Pardot is a B2B marketing automation platform that helps businesses to engage with prospects and customers through email marketing, lead generation, lead scoring, and more. It also integrates with Salesforce, making it a popular choice for Salesforce users.

ActiveCampaign: 

ActiveCampaign is a marketing automation platform that offers email marketing, marketing automation, and CRM capabilities. It also provides advanced marketing automation features such as lead scoring, site tracking, and event tracking.

Autopilot: 

Autopilot is a marketing automation platform that helps businesses to create and automate customer journeys, from acquisition to retention. It offers email marketing, lead capture, segmentation, and analytics features.

Use Case of Each Business Tool:

Email Marketing:

• Mailchimp, Constant Contact, Campaign Monitor, AWeber, and Klaviyo are popular email marketing tools that are suitable for businesses of all sizes. They offer features such as email templates, list management, automation, and analytics.

Influencer Marketing:

• Upfluence, AspireIQ, NeoReach, Grin, and CreatorIQ are popular influencer marketing tools that help businesses to identify, manage, and track influencers. They offer features such as influencer discovery, outreach, campaign management, and analytics.

Lead Generation:

• Leadpages, Unbounce, OptinMonster, Sumo, and Hello Bar are popular lead-generation tools that help businesses to capture leads and grow their email list. They offer features such as landing pages, popups, forms, A/B testing, and analytics.

Marketing Automation:

• HubSpot, Marketo, Pardot, ActiveCampaign, and Autopilot are popular marketing automation tools that help businesses to automate their marketing tasks and streamline their workflows. They offer features such as email marketing, lead management, segmentation, automation, and analytics.

Firebase Analytics: 

Firebase Analytics is a free mobile app analytics tool provided by Google. It helps businesses to track user behaviour and app performance and provides insights on user demographics, retention, and engagement.

Appsee: 

Appsee is a mobile app analytics tool that allows businesses to track user behaviour and gather insights on user experience. It offers features such as user recordings, heatmaps, and touch heatmaps to help businesses optimize their app performance.

Mixpanel: 

Mixpanel is a mobile app analytics platform that provides real-time insights into user behaviour and engagement. It offers features such as user segmentation, funnel analysis, and retention analysis to help businesses understand their users and optimize their app experience.

Localytics:

Localytics is a mobile app analytics tool that provides insights into user behaviour, engagement, and retention. It offers features such as user segmentation, personalized messaging, and push notifications to help businesses improve their user experience.

Flurry Analytics:

Flurry Analytics is a mobile app analytics tool provided by Yahoo. It helps businesses to track user behaviour and gather insights on user engagement, retention, and demographics. It offers features such as user funnels, cohort analysis, and user segmentation.

Podcast Hosting Platforms: 

Buzzsprout: 

Buzzsprout is a podcast hosting platform that provides tools for creating, hosting, and distributing. It offers feature as episode scheduling, analytics, and integration with other podcast platforms.

Libsyn:

Libsyn is a podcast hosting platform that provides tools for podcast creation, hosting, and distribution. It offers features such as unlimited storage, analytics, and custom branding.

Transistor:

Transistor is a podcast hosting platform that provides tools for podcast creation, hosting, and distribution. It offers features such as unlimited podcasts and episodes, analytics, and integrations with other podcast platforms.

Anchor:

Anchor is a free podcast hosting platform that provides tools for podcast creation, hosting, and distribution. It offers features such as unlimited storage, distribution to major podcast platforms, and monetization options.

Project Management: 

Trello: 

Trello is a popular project management tool that helps businesses to organize and track their projects. It offers features such as task management, project boards, and collaboration tools.

Asana:

Asana is a project management tool that allows businesses to manage tasks, projects, and workflows. It offers features such as task assignments, project tracking, and team collaboration.

Basecamp: 

Basecamp is a project management tool that provides tools for project organization, task management, and team collaboration. It offers features such as project calendars, messaging, and file sharing.

Monday.com: 

Monday.com is a project management tool that provides tools for task management, team collaboration, and project tracking. It offers features such as custom workflows, automation, and integrations with other tools.

Teamwork: 

Teamwork is a project management tool that provides tools for project planning, task management, and team collaboration. It offers features such as project templates, time tracking, and collaboration tools.

ProofHub: 

ProofHub is a project management tool that provides tools for task management, project tracking, and team collaboration. It offers features such as Gantt charts, project templates, and custom workflows.

Workamajig: 

Workamajig is a project management tool designed specifically for creative agencies. It provides tools for project planning, task management, time tracking, and collaboration.

Mavenlink:

Mavenlink is a project management tool that provides tools for project planning, task management, resource allocation, and team collaboration. It offers features such as Gantt charts, time tracking, and integrations with other tools.

 

Reputation Management Tools:

Brand24: 

Allows businesses to track and analyze online mentions of their brand, products, or competitors in real time.

Yotpo:

Helps businesses to collect and display customer reviews, ratings, and photos on their website and social media channels.

Reputation.com: 

Provides businesses with tools to monitor, manage and improve their online reputation by collecting and analyzing customer feedback and reviews.

BirdEye:

Offers businesses a platform to manage their online reputation by collecting and displaying customer reviews and ratings from various sources.

ReviewTrackers: 

Helps businesses to monitor, analyze, and respond to customer reviews and feedback from multiple online sources.

SMS Marketing Software:

TextMagic: 

Allows businesses to send SMS messages to customers for promotions, alerts, and other marketing purposes.

EZ Texting: 

Offers businesses a platform for SMS marketing campaigns, alerts, and notifications.

Twilio: 

Provides businesses with tools to build and manage SMS and other communication channels.

Avochato: 

Allows businesses to manage SMS, MMS, and messaging channels in one platform for customer engagement.

SimpleTexting: 

Provides businesses with a platform to send SMS messages for promotions, reminders, and surveys.

Social Media Management:

Hootsuite: 

Offers businesses a platform to manage their social media presence, including scheduling posts, engaging with followers, and monitoring performance.

Sprout Social: 

Provides businesses with tools to manage their social media channels, including scheduling posts, monitoring brand mentions, and analyzing performance.

Buffer: 

Helps businesses to schedule and publish social media posts, analyze their performance, and engage with followers.

Later: 

Offers businesses a platform to plan, schedule and publish social media posts, as well as monitor their performance.

Agorapulse: 

Provides businesses with a social media management platform that includes scheduling, monitoring, and reporting features.

Website Notifications:

Sumo: 

Offers businesses a suite of tools to grow their website traffic, including website popups, email capture forms, and social sharing buttons.

Optimonk: 

Allows businesses to create targeted website popups and forms to convert website visitors into subscribers or customers.

PushCrew: 

Offers businesses a platform to send push notifications to website visitors, even when they are not on the website.

AddThis: 

Provides businesses with tools to encourage social sharing and engagement on their website.

notification X: 

Allows businesses to display social proof notifications on their website, such as recent sales, signups, and downloads.

Lead Capture Squeeze Pages:

ClickFunnels

ClickFunnels is a popular tool used for creating high-converting landing pages, sales pages, and funnels. It has a drag-and-drop editor that makes it easy to build custom pages without needing any technical skills.

ClickFunnels also offers a variety of templates, integrations, and tools to help businesses capture leads and convert them into customers.

Leadformly

Leadformly is a lead generation software that allows businesses to create high-converting forms and surveys. It has a drag-and-drop form builder that makes it easy to create custom forms and surveys that match the look and feel of your website.

Leadformly also has a variety of templates, integrations, and tools to help businesses capture more leads and increase their conversion rates.

Instapage

Instapage is a landing page builder designed to help businesses create high-converting landing pages quickly and easily. It has a drag-and-drop editor, over 500 customizable templates, and a variety of integrations and tools to help businesses capture more leads and increase their conversion rates.

Unbounce

Unbounce is another landing page builder that helps businesses create high-converting landing pages quickly and easily. It has a drag-and-drop editor, over 100 customizable templates, and a variety of integrations and tools to help businesses capture more leads and increase their conversion rates.

Wishpond

Wishpond is a lead generation software that helps businesses create landing pages, pop-ups, forms, and contests to capture leads and increase their conversion rates. It has a drag-and-drop editor, customizable templates, and a variety of integrations and tools to help businesses capture more leads and increase their conversion rates.

Website Chatbots:

Drift

Drift is a conversational marketing platform that helps businesses create chatbots to engage website visitors, capture leads, and provide customer support. It has a drag-and-drop bot builder, customizable templates, and a variety of integrations and tools to help businesses engage website visitors and increase their conversion rates.

Tidio

Tidio is a live chat software that helps businesses engage website visitors and capture leads. It has a chatbot builder, customizable templates, and a variety of integrations and tools to help businesses engage website visitors and increase their conversion rates.

Intercom

Intercom is a customer messaging platform that helps businesses engage website visitors, capture leads, and provide customer support. It has a chatbot builder, customizable templates, and a variety of integrations and tools to help businesses engage website visitors and increase their conversion rates.

ManyChat

ManyChat is a chatbot builder that helps businesses create Facebook Messenger bots to engage with customers, capture leads, and provide customer support.

It has a drag-and-drop bot builder, customizable templates, and a variety of integrations and tools to help businesses engage with customers and increase their conversion rates.

Chatfuel

Chatfuel is another chatbot builder that helps businesses create Facebook Messenger bots to engage with customers, capture leads, and provide customer support.

It has a drag-and-drop bot builder, customizable templates, and a variety of integrations and tools to help businesses engage with customers and increase their conversion rates.

Affiliate Marketing Software:

Refersion 

Refersion is an affiliate tracking software that helps businesses create and manage their affiliate marketing programs. The platform provides a suite of tools to help manage commissions, track conversions, and measure ROI.

Tapfiliate 

Tapfiliate is a cloud-based affiliate marketing solution that enables businesses to create and manage their affiliate programs. The platform offers features such as affiliate tracking, commission management, and customizable dashboards.

HasOffers 

HasOffers is a performance marketing platform that enables businesses to create and manage their affiliate marketing programs. The platform provides tools for tracking and analyzing affiliate performance, managing payouts, and generating reports.

Post Affiliate Pro 

Post Affiliate Pro is an affiliate marketing software that helps businesses create and manage their affiliate programs. The platform provides features such as tracking and reporting tools, commission management, and custom tracking.

LeadDyno

LeadDyno is an affiliate marketing software that enables businesses to create and manage their affiliate programs. The platform provides features such as commission management, real-time tracking, and analytics tools to measure campaign performance.

Customer Feedback Tools:

SurveyMonkey

SurveyMonkey is an online survey software that helps businesses create and send surveys to collect feedback from their customers. The platform offers features such as survey templates, customizable design options, and real-time data analysis.

Qualtrics

Qualtrics is a customer feedback and experience management software that helps businesses collect and analyze customer feedback across multiple channels. The platform provides tools for creating surveys, analyzing data, and tracking customer satisfaction over time.

Typeform

Typeform is an online survey and form builder that enables businesses to create interactive and engaging surveys and forms. The platform provides features such as customizable design options, integrations with other tools, and real-time data analysis.

GetFeedback

GetFeedback is a customer feedback software that helps businesses collect and analyze customer feedback across multiple channels. The platform offers features such as customizable surveys, real-time reporting, and integrations with other tools.

SurveyGizmo

SurveyGizmo is an online survey software that helps businesses create and send surveys to collect feedback from their customers. The platform provides features such as survey templates, customizable design options, and real-time data analysis

 

Whether you are just starting or looking to optimize your existing marketing strategies, these tools can help you to achieve your marketing goals.

So why not give them a try and see how they can transform your marketing efforts?

Conclusion:

In conclusion, having the right marketing tools can be a game-changer for any business.

From website design to lead generation and customer feedback, there are countless tools available to help businesses of all sizes to optimize their marketing strategies.

We hope that this list of marketing tools has provided you with valuable insights and ideas for your next marketing campaign. Remember, choosing the right marketing tools is just the first step.

To see real results, it’s important to use them effectively and consistently over time.