How You Can Use Social Media To Drive Ecommerce Traffic

Social media has become an essential part of any online business. You can use social media to drive traffic to your ecommerce site and increase conversions. Social media is also a great way to connect with potential customers, build relationships, and increase brand awareness.

How You Can Use Social Media To Drive Ecommerce Traffic

Use social media to reduce bounce rate

Social media is a great way to drive traffic to your ecommerce site and it can help you reduce bounce rate. The good news is that adding social media buttons on your website will not only increase traffic and sales, but it will also help you get more leads.

To start with, let’s see why getting more leads matters so much for an ecommerce store:

  • If a lead is not converted into a sale then the business cannot be successful in its endeavor;
  • It takes time (and money) to find new customers who are interested in buying things from your store;
  • You don’t want to lose out on potential sales because of poor conversion rates.

Make Google happy by adding content regularly

Google is a constantly changing algorithm. If you keep your content fresh, Google will reward you with a higher rank on search results pages and more traffic.

To make sure your page gets the most out of being indexed in search engines, try adding new blog posts at least once every week (or even once every day). The more often you post new content, the better chance it’ll have of ranking well for relevant keywords.

Save money on marketing by using social media

Social media is a great way to market your business, but it’s also free. You can use the power of social media to test out different marketing strategies and see what works, so that you don’t waste money on ads that don’t make sense for your business. For example, if you post a photo of something you sell on Instagram or Pinterest, people who like the image may click through to your website where there are other products for sale. This lets them know about all the things you offer in one place!

Another benefit of using social media is that it’s easy to set up and maintain—you don’t need any special skills or training (although having some basic knowledge about SEO will definitely help). If your time is limited because of other responsibilities in life, this type of platform allows anyone with basic computer skills access without having someone else managing their account 24/7.”

Add content that your audience would like to share and also is search engine friendly

It is important to consider the content your audience would like to share, as well as the type of content that Google likes.

Your audience will want you to provide them with content that they can use or learn from. The more useful and educational information you provide, the more likely they are going to share it with their friends and family. You should also make sure that all of your articles include topics that are relevant to your business’s niche market. You don’t want someone finding an article about how kittens are cute, when they were really looking for something about how cats can help ease anxiety!

It is also important not just for SEO purposes but for sharing reasons too: Google has been known for ranking websites higher if there is frequent sharing activity around a specific topic or keyword phrase – so keep this in mind when creating new articles!

It’s important to regularly evaluate the content you’re publishing on social media and make sure it remains fresh with the changing trends and interests of your audience. Content that is relevant to your audience will be more likely to be shared, which in turn could bring you new traffic from those shares.

Share visual content to enhance the user experience and drive more engagement

You may already know that sharing visual content is a great way to increase engagement, but did you know that it’s also a good way to drive more traffic? People are more likely to share and engage with visual content on social media, which means there’s less of a chance your post will be lost in the feed.

To encourage actionable sharing on social media, make sure your images are engaging, compelling and relevant. They should be high-resolution so they look clear when cropped or shared at different sizes (for example, Facebook). If possible, include clickable links within the image itself so it’s easy for users to find more information about something they want or need without having to leave their current page/app.

Use content with influcner marketing

If you want to promote a product or service, you can use social media to give your audience something useful. For example, if you’re selling gardening tools, write an article about how to plant tomatoes and share it on Facebook. If it gets shared enough times by interested people, then the post will be seen by more people who are interested in gardening.

This is called influencer marketing because the post has been shared by someone who is influential in the community of gardeners (in this case).

Interactive promotion of products on social media increases conversions

  • Use social media to promote products
  • Ensure your content is search engine friendly
  • Share visual content
  • Use influencer marketing
  • Use interactive promotions (i.e., giveaways)

Retargeting via social media helps in upselling.

Retargeting is a great way to get users back to your site. By tracking them and monitoring their behavior, you can retarget them with ads that are more relevant to what they’re interested in. By targeting them with a specific ad after they’ve left your website and shown interest in a specific product, you’re increasing the chance that they will make a purchase without having visited your site at all.

Using social media can help drive traffic back to your ecommerce store while encouraging users who have already made purchases on sites like Amazon or eBay.

Using social media well can help drive traffic to your ecommerce site

When you use social media well, it can help drive traffic to your ecommerce site. This can be an especially good way to reach people who are already interested in your product or service. In fact, according to a report from Fractl and the Content Marketing Institute, 59% of consumers prefer brands that have an active presence on social media over those who don’t.

The report also found that posts with images receive 94% more engagement than text-only content and that video drives 76% more shares than photos or GIFs do. That’s why it’s so important for brands to have great visual content—and why we recommend adding images whenever possible when promoting products on Facebook or Instagram!

But there are other ways social media can help you reduce bounce rate as well: You can use it effectively alongside email marketing campaigns, blog posts and other types of content marketing by creating branded hashtags around specific events (like Black Friday), promotions or new product launches — all of which will increase brand awareness in addition to driving traffic back toward your website through links shared within those same channels.”


We hope this article helped you understand how to use social media to drive more ecommerce traffic. If you have any questions about the topic, feel free to post them in the comments section below!

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