How To Start Event Planning Business in 11 Steps

How To Start Event Planning Business

Starting an event planning business can be a highly rewarding and lucrative career choice. Event planning involves a wide range of services, including venue selection, vendor management, budgeting, and event coordination. 

With careful planning and execution, you can create a successful event-planning business that provides a variety of event-planning services to clients. 

In this blog, we’ll provide you with a step-by-step guide on how to start event planning business.

How To Start Event Planning Business

Step 1: Conduct market research

Before starting your event planning business, it is essential to conduct thorough market research. 

This will help you understand the demand for event planning services in your area and identify potential competitors. 

Conducting market research will also help you identify your target audience and the types of events that are most in demand. 

You can conduct market research by analyzing industry reports, attending industry events, and speaking with potential clients and vendors.

Step 2: Create a business plan

Once you have conducted market research, you can create a business plan that outlines your company’s objectives, target audience, marketing strategies, financial projections, and other important details. 

Your business plan should also include details on the types of events you plan to offer, your pricing strategy, and your marketing plan.

Step 3: Choose a business name and register your business

Your business name should be unique and memorable, and it should reflect the nature of your event-planning business. You should also register your business and obtain any necessary licenses and permits to operate in your area.

Step 4: Define your services

The next step is to define the services that you will offer. You can offer a range of services, including event design and coordination, vendor management, budgeting, and more. 

You should also consider your target audience and the types of events they are most interested in. For example, you may want to focus on corporate events, weddings, or social events.

Step 5: Create a pricing strategy

Your pricing strategy should be based on the services you offer, the types of events you plan to specialize in, and the competition in your area. 

You may want to offer package deals that include a range of services or charge hourly rates for your services. 

You should also consider the costs of running your business, including marketing, office space, and employee salaries.

Step 6: Develop a marketing plan

To attract clients, you need to develop a marketing plan that includes online and offline marketing strategies. 

Your marketing plan should include a website, social media presence, email marketing campaigns, and other marketing tactics. 

You can also attend industry events and network with potential clients and vendors to promote your business.

Step 7: Build a team

As your business grows, you may need to hire employees to help you manage events and provide other services. You can hire event planners, event coordinators, and other professionals with experience in event planning. 

You should also consider hiring an accountant or financial advisor to help you manage your finances.

Step 8: Build relationships with vendors

To provide the best services to your clients, you need to build strong relationships with vendors such as caterers, florists, and photographers. 

You can attend industry events, reach out to vendors online, and network with other event planners to build a network of trusted vendors that you can rely on for your events.

Step 9: Create a portfolio

As you start to plan and execute events, you should create a portfolio of your work. 

This can include photos and descriptions of past events you have planned, testimonials from satisfied clients, and any awards or recognition you have received. 

A portfolio can be a powerful marketing tool that demonstrates your skills and experience to potential clients.

Step 10: Invest in event planning software

There are many event planning software tools available that can help you manage your business more efficiently. 

These tools can help you manage your calendar, track expenses, and communicate with clients and vendors. 

Investing in event planning software can help you streamline your business operations and provide a better service to your clients.

Step 11: Continuously improve your skills

To stay competitive in the event planning industry, it is essential to continuously improve your skills and knowledge. 

You can attend industry conferences, read industry publications, and take courses on event planning and management. 

By staying up-to-date with the latest trends and techniques, you can provide the best services to your clients and stay ahead of the competition.

By following these additional steps, you can build a successful event-planning business that provides exceptional services to clients and generates a steady stream of revenue.

Equipment Needed For Event Planning Business

As an event planning business, you will need to have access to a range of equipment to help you plan and execute events successfully. 

Here are some of the essential equipment and supplies that you may need:

Computer and software: You will need a computer with software such as event planning software, project management software, and graphic design software.

Mobile devices: You will need a mobile device such as a smartphone or tablet to stay connected with clients and vendors, manage social media accounts, and access event planning software.

Office supplies: You will need essential office supplies such as pens, paper, folders, staplers, and other supplies to help you stay organized and productive.

Printer and scanner: A printer and scanner will be necessary to print and scan contracts, invoices, and other documents.

Internet and phone: Reliable internet and phone services are essential to communicate with clients, vendors, and other event planning professionals.

Event planning software: Various event planning software tools can help you manage your events, including event management software, event registration software, and project management software.

Event decor and equipment: Depending on the types of events you plan, you may need to invest in event decor and equipment such as tables, chairs, linens, lighting, sound systems, and more.

Transportation: You may need transportation such as a van or truck to transport event decor, equipment, and supplies to and from the event location.

Camera and video equipment: A camera and video equipment are essential to capture photos and videos of events for promotional purposes and to provide clients with a record of their events.

First-aid kit: A first-aid kit is necessary in case of any medical emergencies during an event.

These are some of the essential equipment and supplies that you may need as an event planning business. 

As your business grows, you may need to invest in additional equipment to meet the demands of your clients and provide better services.


Starting an event planning business requires careful planning and execution. 

By following these steps, you can create a successful event-planning business that provides a range of services to clients. With hard work and dedication, your event planning business can become a thriving and rewarding career.


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