How to start an eCommerce business in India

I’m going to break down the steps to take on how to start an eCommerce business in India. This process will be different depending on your industry and location, but it should give you a better idea of what it takes to get started.

How to start an eCommerce business in India

Get the necessary licenses and permits.

The first step to starting an online store is to get the necessary licenses and permits. You will need to have a valid business license, which can be obtained from the local government. Make sure that you comply with all applicable laws and regulations before setting up your online shop so that you don’t run into any legal problems down the road!

Depending on what type of products or services you plan to sell, there may be other licenses or permits that are required in addition to your standard business license. For example, if you plan on selling food items through your eCommerce website—like cookies—you may need a food safety inspection certificate before being allowed by law to sell those particular items.

Find products to sell.

You’re going to need products to sell. You can’t just sell nothing and expect your business to be successful. But it’s important to find the right products for your eCommerce business, so you’ll want to think about some things before you get started:

  • Do your research on what is in demand in India? What do people buy? Where do they shop online? If you don’t know what sells well in India, it might be hard for you to find products that will sell well there as well.
  • Are there any import restrictions on the product? Some products may have import restrictions depending on where they were manufactured and how they were packaged when shipped overseas. You’ll want to know this information so that if someone asks what’s included with their purchase (like a warranty), then they’re not surprised by anything unexpected costs down the road because of these restrictions (for example no warranty).
  • How much does each supplier charge per unit? This will help determine whether or not selling this particular product makes sense from both a monetary perspective as well as an operational standpoint (i.e., how much effort would go into sourcing one unit versus another one). For example: If two different suppliers offer similar quality but one charge twice as much per unit because delivery takes longer than usual due to shipping methods used by that company and thus require extra manpower/time during the assembly line process then clearly choice B would cost way more money over time despite being cheaper upfront.”

Find suppliers.

Finding reliable and trustworthy suppliers is a critical step in starting your eCommerce business. Here are some tips on how to find them:

  • Look for suppliers that can deliver on time. If you’re planning to sell products online, your supplier must be able to deliver the product on time. This way, you won’t end up having unhappy customers who are waiting for their orders but don’t receive them in the promised timeframe or sometimes worse, don’t receive them at all!
  • Look for suppliers with good reputations among other eCommerce businesses in India as well as outside of India; if they’re known among so many people (including competitors), then it means they must be doing something right!
  • A good reputation also implies that they offer competitive prices along with excellent customer service which will ultimately lead customers back again and again – thus creating more sales opportunities than before when prices were higher or there wasn’t such an attentive customer service staff available…

Choose between dropshipping and holding your inventory.

Dropshipping is the best way for you to get started with eCommerce because it’s so easy! A dropshipping supplier will ship their products directly to your customers, so all you have to do is market and sell them. But remember that there are some pros and cons of dropshipping:

  • You’ll need to find a supplier who has good prices and great service. If they don’t have either one, you’re going to have a hard time making sales.
  • You won’t be able to hold any inventory yourself—your whole business will depend on the reliability of your suppliers’ shipments. If anything goes wrong with those shipments (which happens more often than people think), then it’s game over for your business!

Choose your eCommerce platform.

Choosing the right eCommerce platform is essential for your success. This decision has a huge impact on your bottom line, so it’s important to do your research and choose one that will help you grow and scale with your business.

You should consider several factors when choosing an eCommerce platform:

  • Which features does it have? How easy is it to manage?
  • What other big companies use this platform? Is it reliable enough for my needs?
  • Are there any hidden costs or fees involved in using this platform that might affect my profits down the road (i.e., hosting fees)?

Make sure your website has adequate payment methods.

When you set up your eCommerce store, it’s important to make sure that your customers can easily and securely pay for their purchases. This means that you need to have a variety of payment methods available on your website, including credit card, debit card, net banking, and cash on delivery (COD).

While shoppers can pay using cash in person at the time of purchase (as opposed to online), this is less convenient than other options and can be risky if something goes wrong with the transaction later on.

In addition to having several different ways for customers to pay online, it’s also important that these payments be secure so that hackers cannot steal customer information and use it fraudulently while they shop at other websites or offline stores. You should ensure that any third-party service providers you use are compliant with Payment Card Industry Data Security Standard (PCI DSS) standards for secure processing of payments made through their services; otherwise, hackers could steal credit card numbers from them as well!

Register a domain name.

Choosing a domain name is one of the most important decisions when starting your eCommerce business. A great domain name will be easy to remember, easy to pronounce, and also spell. You should also make sure that it is not taken by another person or company as this can cause problems in the future.

  • Think about what you want your business to do for customers and how it will benefit them
  • Think about why people would want to buy from you rather than someone else
  • Pay attention to what other people are doing in your industry

Build a website

Now that you have a business plan and know your target market, it’s time to build a website. While this might seem like the last step in starting an eCommerce store, it’s one of the most important. A good-looking website will do more than just help sell products—it can be used as a marketing tool to attract potential customers and drive traffic to your pages.

Here are some things you should keep in mind when building your site:

  • Make sure it’s easy for customers to use.
  • Keep it straightforward so people can find what they’re looking for without having to search through too much content or spend too much time clicking around on different pages.
  • The pages should also be responsive so they look great on mobile devices like smartphones and tablets as well as larger screens like desktop computers or laptops (iPads). If someone visits your site from their phone, there shouldn’t be anything about how the page looks that makes them think twice about buying something because everything is optimized for handheld devices specifically – including images!

Make a marketing plan

As a small business owner, you need to develop a marketing plan that is based on your business goals and the resources you have available. Your plan should be flexible and adaptable to changing circumstances, measurable and trackable, realistic and achievable.

Here are some ideas for creating your marketing plan:

  • Create a list of who your target market is and how they use social media
  • Identify where they spend time online (websites, blogs) and how much time they spend there (hours/day)
  • Plan what types of content will appeal to them

Set up a merchant account.

A merchant account is an account that allows you to accept payments online, similar to how you would use a credit card. To accept payment through your website, you need a merchant account. There are several different types of merchant accounts:

  • A basic or standard account usually refers to the type of merchant account that most people already have and can link directly with their bank accounts. These are great if you want something simple but they don’t offer many features or benefits.
  • An integrated gateway can be used in combination with one of these basic accounts and allows for more complex payment transactions like recurring billing or subscriptions which require additional setup. Integrated gateways also provide complimentary fraud protection on top of what’s offered by basic accounts because they’re connected directly to your web server so there isn’t any room for error regarding security issues such as theft or identity theft (which could happen if someone gets access

Get your business insured.

You will be surprised to know that insurance can be expensive, but it is worth it. Insurance protects your business from unexpected events such as natural disasters, theft, and employee accidents.

Insurance can protect you from legal liability for things such as injuries to customers – or even their pets – when they are in your store or accessing your website. It can also cover you in case of cyber attacks against your website and online store.

You should consider getting insurance before the launch of your eCommerce business because this will help you avoid financial losses due to certain unforeseen circumstances like natural disasters or cyber-attacks on the Internet which could prove to be fatal for any business!

Set up tracking for important data.

Tracking is important because it helps you to understand your customers and your business.

You can use tracking to understand the following:

  • Your customers: How do they behave? Where do they come from? What are their needs and wants? How are they spending money on your products, or what is the lifetime value of each customer?
  • Your business: How much revenue does each product generate for you, and how does this change over time? Which marketing channels lead to more sales for a given product, and how much are those sales worth in terms of revenue generated per unit of money spent (ROI)? (Note that there may be multiple answers for this one.) Can you get better at predicting which channels will work well for certain kinds of products and not as well with others?
  • Your competitors: What kind of products do your competitors sell—and which ones seem most popular with consumers who visit both sites regularly enough that such information would be useful knowledge when deciding where best to spend time watching ads later today once I’m done writing this article about getting started with eCommerce business!

There are many aspects to setting up an online business, but it isn’t impossible if you’re prepared to do your research and work hard

There are many aspects to setting up an online business, but it isn’t impossible if you’re prepared to do your research and work hard.

You need to be willing to invest money in your business, whether that’s buying stock or hiring a content writer. You also need time – time for writing blog posts, creating videos and images for Instagram and researching products and brands. But the most important thing of all is being prepared for failure. You might not make enough sales straight away; you might have setbacks along the way, but if you keep trying and keep learning from each experience then eventually success will come!


Setting up an online business can be a daunting task, but it’s worth it if you’re passionate about running one. You’ll need to invest some money and time into researching your options, as well as making sure you have everything in place before launching. Once that’s done though, don’t forget about keeping everything running smoothly!


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