How To Sell On Amazon India

how to sell on amazon india

Amazon is the world’s largest online marketplace. It allows sellers to list and sell their products to a global audience, with Amazon handling all of the payment processing, order fulfillment, and customer service for each transaction. As a seller, you can create your product listings on Amazon or sell third-party inventory. Learn how to sell on Amazon India from start to finish

Create a Professional Seller’s Account

To get started with selling on Amazon, you will need to create a professional seller’s account. You can do this by going to Amazon’s website and clicking on “Sell Your Services On Amazon.”

This will take you to the page where you can sign up for an individual or professional seller account. If you’re just starting, select the individual option as it doesn’t require any information about your business size or location (unless of course, there are specific requirements in your country).

Once signed up and accepted into the program, Amazon will ask for some basic information regarding who owns the company and where they operate. If this does not apply to you at the moment then don’t worry! It won’t hinder your ability in any way when selling online through Amazon India – but it does help us understand who our sellers are so we can provide better support services in the future 🙂

Add Your Products to Amazon’s Catalog

  • First, you will need to add your products to the Amazon catalog. To do this, you must first register as an Amazon seller and log in on the Amazon seller central page.
  • Once you’ve registered as a seller and logged in, follow these steps:
  1. a) Click on “Inventory” under the “Selling” section of your dashboard
  2. b) Click on “Add a Product” under “Create Product”
  3. c) Choose which category your product falls into (you can also choose subcategories if applicable). If it’s not already populated, enter your product’s ASIN number or search for it by name; then click Next Step

Configure Your Product Listing

To sell on Amazon India, you must configure your product listing. You can use the Seller Central dashboard to accomplish this task.

  • Add photos of your product. You’ll want to upload at least a few images that showcase aspects of your product and its features (such as size, color, and design). Include photos of the packaging as well, if possible—this will help customers see how much they’re getting for their money by comparing it with other brands’ packaging styles.
  • Describe what makes your item unique. Your description should say something along these lines: “This is an excellent [product] because [reason].” Make sure there’s no doubt in anyone’s mind why they should buy yours instead of another one on the market!

Set Up Shipping Settings

The next step is setting up shipping settings. You can use the same set of shipping options for all products or create separate sets of options for each product. The following settings can be configured:

  • Shipping rates
  • Shipping zones, which are specific countries where you’ll ship your items, and the associated costs
  • Shipping options, such as standard vs. expedited shipping and free or paid delivery time options
  • Ship via services (click-and-collect, local pickup), as well as how many times per week packages should be shipped out from Amazon warehouses to customers’ addresses

Once you’ve created these selections for each product listing on Amazon India, you can move on to setting up shipping rules.

Set Up Pricing and Inventory

On Amazon, inventory is the number of units of a product you have available to sell. Pricing is the amount you sell each unit for.

Amazon allows you to set up pricing and inventory for each of your products.

It’s easy! You can set up pricing and inventory for each of your products on Amazon Marketplace as well as Seller Central.

Manage Your Orders and Customer Service

Once you have a seller account, it’s time to start selling. To begin with, Amazon provides you with several tools to help manage your orders and customer service. You can access these tools from the Sell on Amazon section of your seller dashboard.

The Orders tab shows all the orders placed on your product page by customers. If an order is paid for by credit card, it will appear in this list as soon as it has been processed by Amazon; however, if payment was made using cash on delivery (COD), then this order will not be shown until after delivery has taken place and payment has been received from the customer (which could take up to three days).

Optimize for the Buy Box with Competitive Pricing, Prime Eligibility, and Fulfillment Options

Optimize for the Buy Box with Competitive Pricing, Prime Eligibility, and Fulfillment Options

Amazon displays the “Buy Box” at the top of product detail pages. This is where customers make their purchase decisions and is a highly competitive space. If you want to be seen as an Amazon merchant, you must optimize your listings so they can appear in this coveted area.

To optimize for the Buy Box, you’ll need to set up competitive pricing by understanding your competition (which we’ll cover later), offering free shipping on orders over $35, or paying a fee per item shipped through Amazon fulfillment services (known as FBA). You can also increase your chances of winning by having good customer reviews on your products and offering Prime eligibility if possible!

Sell on Amazon

If you’re ready to sell on Amazon, you’ll need to create a professional seller’s account.

Here are the steps:

  • Sign up for an Amazon Professional Seller account.
  • Add your products to Amazon’s catalog. To do this, go to “Add a Product” in Seller Central and fill out basic information about your product(s). You can also upload images and enter item specifics like price or size here as well. Once your items are listed on Amazon, they’ll be eligible for Prime shipping! (Note: if you already have an existing listing with inventory in it but aren’t yet selling through FBA or Sponsored Products—that is, if you’re only using FBA or Sponsored Products with some of your listings—you won’t need to update anything until those campaigns end.) If you’d rather add new listings than modify existing ones, just follow these instructions instead of those above.”


Now that you know how to sell on Amazon, it’s time for you to get started. Don’t forget about the importance of having a professional seller’s account and taking care of all the other details like product listings and shipping. You can also optimize your products by using competitive pricing, Prime eligibility, and fulfillment options.


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