Are you looking for ways into google SEO?
Wondering ways to get traffic and how can you do with SEO?
Then you are at the right place,
If you are a business owner, e-commerce site owner, or blogger, you are well understood that you need website traffic to grow lead flow, sales, and revenue.
We will see this in this Google SEO Guide what is SEO, its impact, its importance and how can you implement optimization to bring organic traffic.
Plus we will give a peek into how can you implement this google SEO guide yourself or hire someone to do it for you, and tips to keep in mind!
So let’s start!
What is Included in Google SEO Guide?
In this, Google SEO Guide you will see.
- Understanding of Google SEO
- How Google SEO Works
- How SEO Person Works
- How Google SEO Guide can bring traffic to your website
See in this image: Search Query is being done on Google monthly result.
10k number of Searches is done on monthly basis only for shoes online in India.
Now imagine if your business is selling shoes and these numbers of searches users do, mean so many people are finding your products and services online.
How can you benefit from this?
We will see it!
What is Google SEO?
That’s S.E.O. means Search Engine Optimization.
Now you’re wondering what’s SEO is, the question stays still there.
So let’s understand from a basic level.
SEO stands for “search engine optimization” and it is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
When most people think of SEO, they imagine manipulating backlinks or keywords to rank higher on Google. While those are important parts of SEO, there is much more that goes into optimizing your content for search engines than just that!
A good example would be making sure that your title tag on each page contains relevant keywords as well as descriptions that accurately describe what type o content you’re going to find when clicking through. You can also add meta description tags for each blog post (these will show up underneath each post).
This way when someone does a google search for something related to what you wrote about on your blog post, then they will see relevant keywords from both places: The title tag & meta description formatting within their browser.”
SEO is a process that undergoes to optimize a website’s page, code, and content ( Title, Meta, Image alt, Blog) to a specific keyphrase people ask on Google box with the ultimate goal to serve google and its users with relevant, fresh, and updated information.
And who does it, we call an SEO (person or agency).
How does Google SEO Works?
Google is a search engine is an internet database that stores every website and its information and indexes them accordingly to their relevance and metrics like freshness, authority, and updating.
Now when any user goes on to Google in search of something, he would type: online shoes buy or buy shoes online.. something like that.
So Google as a Search Engine runs a process to find relevant results of a user’s query.
But millions of websites sell shoes online, and hundreds add daily no doubt.
And why some sites will show up on the first page of SERP. And some will fall back, and many of those sites won’t even appear in the search.
It all depends on Google algorithm and matric, a Google-like search engine to serve users better results, and always stay up to date with key factors.
Like, the freshness of the website and its contents, relevancy, and authority.
Some other metrics are there to come in place while Google serving results, those are user experience, UI and UX, interface,
The higher the matrics Google has given to the sites, the better the results ranking would be.
Now we have seen all about search engine and how it works in short.
How SEO Marketing can bring traffic to the website?
Let’s see, now SEO is a process that undergoes to rank any website with its keywords.
Let’s assume that you’re having a shoe shop and you’re selling shoes online.
The above result as links of various websites are showing, is a search result for shoes online keyword.
You have built the website for your business, but search engines like Google and Bing do not know about your business or your site.
So a technical person or SEO agency applies a submission of your site on google to request them to index your site in their database.
From here SEO works start just after the website developer gets done.
SEO Agency puts your website in the Google database, then Google might index your website according to their terms and policies.
Now, you have a website that has pages like home, about us, contact us, and company names.
Google scans your website through its crawlers ( what’s is crawler will discuss in another blog) and tries to find keywords, services, products, or what is you’re into.
Since your site is just built afresh, so there would be default names and content.
Bots would not figure out what your site is about and what its industry is at the page level, post level, and website level too.
So even if you’re manufacturing great shoes or selling very authentic shoes, and of course, you have made a costly and high-performance website, since it lacks the details Google’s crawlers need to index your site.
Your site will lose all its advantages.
The reason for that, even when someone searches for your product, your site won’t show up in the SERP.
The biggest loss you have welcomed even after putting all efforts and money into website development.
Why Google SEO is important for websites?
Leaving the part about how to do SEO, let’s jump to why it’s important for your business, especially the website.
SEO agency puts Google crawlers exact information your business shall represent.
It will act as a representative of the site, telling the bots things what’s about your business and services exact in their language and the way Google captures information.
There are Google guidelines and rules, keeping into consideration SEO can bring your website up in the rank first, then on the first page of SERP.
If you see how many searches are made on Google every second, you won’t leave this great opportunity just like that.
You should be known that Google organic results are just pure gold and you get just for free only if you have done your site SEO right.
Why should you care about SEO?
If you’re not familiar with SEO, it stands for Search Engine Optimization. In a nutshell, SEO is the process of making sure that your website shows up when people search for keywords related to what you do.
SEO has become a necessity for businesses in today’s world because there are so many people looking online before they buy something or go somewhere. If your business doesn’t show up on the first page of Google, then customers won’t even know that you exist!
If you want more traffic coming to your website (which means more customers), then investing time and money into learning how to do SEO can help bring lots of new visitors through those doors!
Important Tips: When Implementing Google SEO
Subheadings are a great way to break up content and make it easier for readers to follow. They also help search engines understand the structure of your site, which is important for SEO. For example, if you have a long article about how you got started in SEO and then an even longer one about SEO tools, using subheadings will make it easier for users to find what they’re looking for.
Keep your content up to date
- Keep your content up to date.
- Keep content fresh.
- Use a CMS to manage your content.
Use a content calendar.
This will help you keep track of what you’re doing and when, so that you are never late on any deadlines or missing important dates in the future, such as an article being published at a certain time of year (for example, when people might be looking for that information).
Use a strategy:
Content can be organized into different types (such as blog posts or product pages), but it should also be organized by topic or theme using keywords and phrases; this way, people who search for topics related to yours can find exactly what they want on your site—and if they don’t see something they like right away, they may come back later because they know there are other pieces on similar topics available online somewhere else too!
Create content for people, but optimize it for Google
It’s important to remember that Google is a search engine and not a human. A computer can’t read your mind, so it can’t know the difference between the two. You need to tell Google how your content should be interpreted by including keywords and phrases in the title, description, and body text of each page on your site.
Google doesn’t care whether you’re writing for people or computers; it just wants you to use proper syntax so that its algorithms can identify what type of information each page contains. So when creating content for humans (or “users”), keep these things in mind:
- Use short sentences with active verbs
- Start paragraphs with strong sentences
- Use lists whenever possible (bulleted lists are best)
Pay attention to internal links and linking structure
The internal linking structure of your website is important for both users and search engines. For example, if all your navigation is pointing to “Contact Us” pages on your site, but there’s a separate page that has contact information on it (such as an “About” page), then you’re missing out on great SEO opportunities.
To make sure you’re taking advantage of these opportunities:
- Make sure all internal links are relevant. If they’re not, they’ll look like spammy anchor text and may harm your SEO efforts instead of helping them. If a user lands on one of these URLs and doesn’t feel compelled to click through or return later because they don’t think they can find what they were looking for there, then those kinds of links aren’t doing their job correctly!
- Make sure the right pages are linked out from other pages in the site hierarchy—it’s also important that each page has at least one useful link pointing back into its parent directory/category/etc. so that when someone clicks through from Google results (or other sources), they know where exactly we want them to go next within our site architecture
Remove duplicate content
If you have duplicate content on your site, Google will most likely consider this a bad thing and penalize your pages. The easiest way to check for duplicate content is to use a tool like Copyscape or Accuranker.
After using one of these tools, go through each page that came up in the results and look for duplicates. If there are any copies of the text that are similar or identical across multiple pages, then those need to be removed.
Google SEO Guide That Will Bring 10x Traffic to Your Website
How to increase google’s ranking with SEO?
To increase google’s ranking with SEO, you must create a winning SEO strategy. This is the best way to get more traffic to your website, and it’s also the most effective way of increasing your site’s Google rankings.
So what exactly is a good SEO strategy? A winning SEO strategy should include:
- Keywords that are relevant to your website’s content and industry;
- High-quality images and videos;
- A link-building strategy (part of which will be covered in the next section);
- Optimizing for mobile devices as well as desktop computers so everyone can access your site easily from anywhere.
The best way to create a winning SEO strategy
- Research your keywords.
You need to know what your users are searching for, and what they’re looking for on your website. You can do this by using Google’s Keyword Planner tool, which will show you search volume data in a variety of areas (for example, in the United States).
- Design and build your website.
You need to make sure that your website is easy to use and visually appealing so that visitors will want to stay on it as long as possible—and come back again! Make sure it has a clear navigation system that’s easy for people to understand at first glance; also make sure it has high-quality content written by real people who know what they’re talking about (not just SEO bots).
- Optimize your content with good meta descriptions and page titles. Your meta descriptions should be short but descriptive enough so users know what kind of experience awaits them if they click through on those links; likewise with page titles: these should be short enough so as not to clutter up SERPs but also descriptive enough so users know exactly where they’ll end up when they click through from there too!
Completely understand your website
If you’re going to optimize your website for search engines, you need to do it right. If you don’t understand your website’s structure, content, and functionality, how can you possibly know what needs improvement? You should make sure that your website is performing well and offers a great user experience. It also needs to be accessible and secure.
Know all the different ways people are searching for you
It’s important to know that there are different ways people search for your brand, product, or service. The most popular way is through a simple Google search query. However, people also use voice commands when interacting with their smart devices or other platforms like Siri and Alexa (even though these aren’t technically “search engines”).
Additionally, semantic search is becoming increasingly popular as people type in questions rather than specific keywords. This is because the algorithms behind these platforms learn from your previous searches and adapt accordingly by trying to predict what you’ll type next based on what it knows about your interests or habits.
To stay ahead of the curve, you need to understand these different types of searches so that you can optimize your website for each one!
Tips To do Google SEO yourself?
- Set up a Google My Business Page
- Use Google Search Console for your website
- Use Google Analytics to monitor traffic and conversions on your site
- Study the competition, learn their keywords and what they’re doing right or wrong, then do better!
- Learn how to do keyword research so that you can find out which keywords are most likely to convert into sales or leads for your business (and write content around those terms!)
An effective SEO strategy will help you rank higher in search engines and get more people on your website.
Search engine optimization (SEO) is the process of improving a website’s ranking in search engines’ natural and organic results. It is a key component of internet marketing because it helps you rank higher in search engine results, get more people on your website, and increase your business’s visibility online.
We have seen, what’s Google SEO in this Guide, and how Google crawlers work to crawl, & index websites, and how SEO works on websites to bring Organic traffic from the Google Search engine.
Plus we have seen how it’s important for your website’s organic growth.
I hope it’s useful for my readers, if you find it useful then please share it with others.
If you have questions regarding SEO or looking for an SEO service for your business then you can contact us.
Read: Ways to bring traffic to a website
Read: Detailed SEO Guide