You have so many Best Tools for digital marketers, that it can be hard to choose. There are tools for email marketing, social media management, and tracking data on your website—the list is endless. If you’re not careful, you can spend all your time using those tools and never get any work done!
So how do you decide what tools are right for the job? Find a tool that will help you accomplish the results you want to achieve. In other words, don’t use Google Analytics just because everybody else does.
There’s no one-size-fits-all tool for digital marketing. What works best for one person may not be the best fit for someone else in a different industry or with different needs and goals. Don’t get caught up in using every single tool out there; instead, focus on what you want to achieve and find the best tool that will help you get there!
Best Tools for digital marketers (2022)
Hotjar
Hotjar is a common tool for digital marketers that are used to gain insights into how people behave on your website. Hotjar combines analytics and feedback, so you can learn what people are doing on your website and then ask them directly why they’re doing it to make changes accordingly.
It works by combining heatmaps, recordings of sessions, surveys, funnels, and more which give you more insight into how people are interacting with your site.
Heatmaps allow you to see where users click (and don’t click) on a page
Recordings allow you to see exactly how users interact with the page, including mouse movements and scrolls
Surveys show you what people want from your business
SEMRush
SEMrush is an excellent tool for digital marketers interested in tracking their competitors’ search engine traffic. The tool has a comprehensive keyword research database, and it allows you to track your site’s performance over time as well as that of your competitors. You can pull up all the information about your site and competitors’ sites to see how they’re performing on Google and other search engines. SEMrush will also give you a list of keywords that have gone up or down in popularity over time, so you can use that data to come up with new strategies for SEO campaigns.
SEMrush has many different tools available, depending on what kind of data you’re looking for. For example, if you want information about traffic coming from organic sources like Google or Bing, then SEMrush offers tools such as Keyword Research and SERP Analysis (which stands for Search Engine Results Page). With these two tools combined, it becomes easier than ever before to figure out which keywords are trending right now so that we can target them better with our SEO campaigns! This makes it possible not only to track how well we are ranking but also compare ourselves against competing brands in terms of who has more visibility online.”
Ahrefs
Ahrefs is an all-in-one SEO tool that can help you do keyword research, backlink analysis, content research, and more.
The best use of Ahrefs is to find the most popular content in your niche.
For example, if you just want to find popular posts on a particular topic, you can use Content Explorer to do so.
Ahrefs also has a Site Explorer tool that will provide deep insights into any website.
You can use it to find out what keywords your competitors are ranking for (plus how much traffic they’re getting from search), who’s linking to them and which pieces of content are performing well for them. You can also add any keyword to the Rank Tracker tool and it will show you where that term ranks in Google for each country worldwide. This feature alone makes Ahrefs worth using for anyone interested in tracking their website’s rankings globally.
Hootsuite
Hootsuite is a free social media management tool that consolidates the functions of your social media accounts into one easy-to-navigate platform. This makes it easy to manage multiple Twitter and Facebook accounts, as well as other social channels like LinkedIn and YouTube. Hootsuite also allows you to schedule posts in advance, so you can save time by writing several posts at once and scheduling them for specific days of the week. The tool also allows you to track conversations happening around your brand across all your channels, as well as to measure the impact of your posts.
As mentioned above, Hootsuite is completely free for up to 3 different profiles—but if you need access to more accounts or features like analytics and team member collaboration, there are monthly subscription plans which range from $19-$599. While these paid plans might be necessary for larger teams managing many different social accounts, most businesses will find that Hootsuite’s free version provides enough value for their needs.
Google Analytics
A tool like Google Analytics is an absolute must for digital marketers. It provides detailed statistics about the visitors to a website and allows you to learn more about them, something that is important in understanding your audience. Getting to know your audience and what they want will help you create content that appeals to them and makes them share it with other people.
Google Analytics also lets you track sales and conversions on your site, which helps you determine whether or not your marketing efforts are successful. If people aren’t converting after visiting your website, it could be because the content isn’t interesting enough or because there’s too much clutter on the page that distracts from what they came for in the first place. You can use this information when creating content to make sure that it’s appealing enough so that people will want to buy from you (or at least click a link).
However, if people aren’t converting after visiting your website then this could mean two things: either there’s too much clutter on the page (i.e., ads) or there isn’t enough information about what you’re selling–and this is where tools like Google Analytics come into play! They help us figure out what we need to attract more customers by showing us how many people visit each page of our site; which pages have higher conversion rates than others; etcetera…
Mailchimp
What it does:
Mailchimp is an email marketing tool that allows you to design and send email campaigns. It has over 15 million users, making it a very popular option.
What makes it great:
Mailchimp has a free plan for up to 2,000 contacts and 12,000 emails per month. If you have more than 2,000 contacts or go over 12,000 emails in a month, their paid plans are very affordable compared to similar tools. This tool is easy to use and can help you create great-looking designs without any knowledge of code or design. It also makes it easy to track your results with built-in analytics and A/B testing.
Buffer
Buffer is an app that allows you to schedule social media posts in advance. This tool can be used for Facebook, Twitter, and Instagram, making it a very useful addition to your marketing tech stack.
The app is fairly easy to use. You’ll easily be able to schedule posts, organize them across multiple platforms, and track their performance through the built-in analytics tools.
If you’re an individual looking for a social media management tool without having to spend any money, Buffer also offers a free version of its app. This will allow you to schedule up to ten social media posts at one time—great for small businesses or marketers who are just starting!
Spyfu
Spyfu is a platform that gives you access to data on your competitors. It also shows you what keywords they’re ranking for and how much they spend on paid ads. Spyfu’s data can help inform your strategy in several ways:
- It gives you insight into what your competition does well, so you know where to focus your time and energy.
- It provides a benchmark for performance, giving an idea of what’s possible with your efforts.
- Knowing where your rivals are targeting their efforts can inspire ideas for new content to create (or lightly mimic). This way, even if the competition has already covered it, your take still feels fresh enough for audiences to be drawn in without feeling like a total rip-off or rehash of someone else’s work.
Screaming Frog SEO Spider Tool for Content Optimization
The Screaming Frog SEO Spider is a desktop program (PC or Mac) that crawls websites’ links, images, CSS, scripts, and apps from an SEO perspective.
This program will help you find broken links on your site and fix them. It also identifies duplicate content.
You can find sitemaps easily with this tool and it also finds missing alt text on images.
Screaming Frog lets you find page titles, meta descriptions, and H1 tags while reviewing your content for length optimization. With this tool, you can also see if you have any meta robots tags and canonical issues, as well as any rel=next/prev issues.
Google Keyword Planner
Google Keyword Planner is a free tool that helps you do keyword research and analysis. You can use this tool to find new keywords, get performance estimates for those keywords, and plan shopping campaigns. This is a pretty straightforward tool: it allows you to choose a target location country or country and language(s). Then, you can type in the keyword that you want to research or enter a website URL (your own or your competitor’s) to see what keywords they’re ranking for. From there, you can add these keywords that are relevant to your campaign and get performance estimates for them.
Good news! If you have a Google Ads account with just one active campaign, then you don’t need to give Google any money before using this tool. It’s free for anyone who has an active Google Ads account (and if you don’t have an active Google Ads account yet but still want it so that you can access this keyword planner tool for free, it only takes about five minutes to create one online).
Canva for Designing & Archiving Brand Visual Identity
A good brand can be easily recognized. This doesn’t mean you need to spend a boatload of money on fancy-looking design software, though. Canva is an online tool that makes designing easy for everyone and lets you create a consistent look across all your social media channels.
Canva offers templates for everything, from Facebook cover images and Instagram stories to posters, flyers, and much more. It also allows you to properly size images based on which platform they’ll be used on. With its millions of icons, illustrations, photos, and fonts—many of them free—you’ll never run out of ways to make your brand stand out from the crowd.
Canva’s library is highly customizable, so you can edit every aspect of your graphic design until it perfectly matches your company’s image and visual identity guidelines. You can also use it to build your very own logo with just a few clicks!
The best part? If you’re using Canva for personal use or for small business purposes (for clients that are not publicly traded companies), then all its basic tools are completely free! So what are you waiting for? Get started!
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