13 Things About Digital Marketing You May Not Have Known

We all know that digital marketing is one of the most important industries of our time, but do you know much about it beyond what it is? Take a look at these 13 things that you may not have known about digital marketing.

Table of Contents

The number of internet users worldwide should top 3 billion by 2020

You know that the number of people using the internet is growing rapidly. But do you know how quickly?

In 2018, there were about 3 billion people around the world who had access to the internet. By 2020, this number is expected to grow by over half a billion more users—bringing us up to 3.5 billion people online!

And while those numbers are impressive enough on their own, they’re only expected to continue growing at an impressive rate between now and 2022: another half a billion new users are predicted in that time frame alone!

Online shopping has seen a steady rise in popularity over the past few years with its potential to conveniently shop from home without having to make the trek to an actual store.

Online shopping has seen a steady rise in popularity over the past few years with its potential to conveniently shop from home without having to make the trek to an actual store. It’s estimated that by 2020, 89% of all retail sales will be made online. If you’re not already doing your shopping online, there are many reasons why now is a good time to start!

Here are some benefits of shopping digitally:

Convenience – You can use your computer or smartphone at any time during the day or night without having to travel anywhere.
Efficiency – Many people find it easier than going out and browsing for items in person because they don’t need to physically search through racks of clothes or look at every single item under fluorescent lights. They just type what they want into their computers and then find out if those items are available before making purchases (or ordering them).
Control – When checking out online stores like Amazon Prime Wardrobe, you’ll be able to see exactly how much each item costs before deciding whether or not it should go back into stock. Since there are no additional shipping fees added to purchases either (unless otherwise stated), this means that customers have complete control over what goes on sale when purchasing goods from third-party sellers who sell items through Amazon Marketplace listings rather than directly from manufacturers themselves.”

The average person spends two hours a day on social media.

That’s right, you don’t need to know the exact number of people who live in the world (around 7 billion), or even how many minutes are in a year (31,536,000). All you need to know is that the average person spends two hours and 16 minutes on social media every day. And it doesn’t stop there: those numbers have been growing steadily since 2010 when Pew Research Center first started tracking them.

So what do all these numbers mean? They mean that if your business isn’t leveraging digital marketing tactics like Facebook Ads or Instagram Stories ads yet then now is the time for you to start!

Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.

Blogging is a powerful tool for digital marketing. It’s also an easy one to put off because it’s not as flashy or immediate as other tactics. But blogging has several benefits that deserve your attention:

Blogging will help you attract new customers by improving SEO and attracting inbound links and citations from other sites.
Blogging helps build trust with potential customers, who will notice that you’re both transparent about what you do and the depth of your expertise in the industry. This can be especially helpful when there are competitors around offering similar services!
Blogging can help build your reputation (and create or maintain brand recognition) in an engaging way that people will want to share with friends and family members who may need similar services themselves someday soon! If they don’t know about them yet…well then maybe we should get started now?

Inbound marketing leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate.

Inbound marketing is a great way to generate qualified leads and increase your sales pipeline. Inbound marketing is the art of attracting people who are interested in your products or services, then converting them into customers. This type of marketing has been proven to be more effective than traditional outbound methods like cold calling or direct mail because it focuses on building trust and credibility with potential customers before asking for anything from them.

Inbound leads have a 14.6% close rate, while outbound leads have a 1.7% close rate—which shows that it pays off big time to focus on inbound lead generation instead of just throwing money at traditional advertising channels like TV commercials or radio ads.

Sites that display published reviews enjoy an average of 270% more conversions than sites that don’t.

It’s a well-known fact that reviews are incredibly important for any business, big or small. Having customer feedback on your website is a great way to promote trust and lower the perceived risk of purchasing from you. Sites with customer reviews also perform better than those without them, so if you want to see an increase in sales, it’s time to start getting some!

One of the best ways to get more customer reviews is by asking directly after someone makes their first purchase. You can include a form right on your receipt or send customers an email asking them if they’d mind sharing their experience at your store (and maybe even offering them something special as an incentive). If they’ve already made purchases with us before, then we’ll need their permission before sending them any further emails – this will help protect both our privacy and theirs!

Mobile marketing drives fast results, accounting for one-third of all U.S. email opens in 2012 and 2013, up from 25% in 2011.

The digital marketing landscape changes quickly, but some facts remain constant. Mobile marketing is an important avenue for marketers to explore, whether you’re a small business or a large corporation. Mobile has become so ubiquitous that it’s reached the point where many people are using their phones as their primary Internet device—even while they’re at work! What’s more, this trend isn’t going away: mobile marketing is growing in importance over time and will continue to do so for years to come.

Email marketing is also still an effective way to reach your audience and drive sales. According to MailChimp research from 2013, email opens have remained steady since 2010—which means that people are still opening emails on their smartphones (as well as tablets).

Emails with personalized subject lines are 26% more likely to be opened than emails without personalized subject lines (MailChimp).

Let’s talk about the subject line. This is one of the first things that potential customers will see when they look at an email, so you must make a good impression.

The best way to do this is by using a personalized subject line—an email with a personalized subject line is 26% more likely to be opened than an email without one (MailChimp).

The next time you send out an email newsletter or other type of marketing piece, try adding your customer’s name in the subject line. A great example would be: “Hello [First Name], We Have Some Great News!” This helps them feel like they are getting something special from you, which can help spur them into action and make them want to open up and click through. Be sure not to go overboard though; we don’t want people thinking it’s spam! A short but effective bit of text like this gets their attention while also giving them some information about what’s inside.

77% of mobile searches occur at home or at work where PCs are available (Bing).

Did you know that 77% of mobile searches occur at home or at work where PCs are available? This means that not only are people using their phones as a primary search tool, but they’re also using them to conduct more complex searches than they ever did before.

With the increase in mobile searches and the decrease in desktop usage, digital marketers need to be aware of how their audience is searching online. The best way to do this is by using SEO software like Moz Pro which allows you to see how each page performs on different types of devices.

81 percent of shoppers conduct online research before making big purchases (Retailing Today).

The fact that eCommerce has become so popular is no secret. Consumers are more likely to buy online than in person, and with good reason: online research is a key part of the buying process. With so many options available, shoppers can conduct research on their own time and on the go, which makes it both convenient and cost-effective.

Consumers watch an average of 16 hours of Internet video per month (Nielsen).

People watch an average of 16 hours of Internet video per month (Nielsen). It’s the fastest-growing form of digital media and is now a mainstream medium. Internet video is growing at a faster rate than any other medium, beating out social networks by almost 200%.

Internet video is also the most engaging form of digital content. 68% said that they would prefer to watch rather than read an article or blog post (Cisco).

It’s important to note that people share videos more than any other form of content online: 88% report sharing them on social media (Cisco).

70 percent of B2B researchers use a mobile device during the B2B research process (Google/Millward Brown Digital).

B2B research is done on mobile. According to a study by Google and Millward Brown Digital, 70 percent of B2B researchers use a mobile device during the B2B research process. And it’s not just that they’re using their phones or tablets to check email while they’re out at lunch—they’re actively seeking information online. That means that if you’re not optimizing your content for various screen sizes, you could be losing out on leads who are already looking for what you have to offer but aren’t seeing it in an easily digestible format because your site isn’t optimized for mobile devices.

If this factoid didn’t blow your mind enough, consider this: In 2016 alone (the last year included in the study), over 2 million jobs were filled via LinkedIn career sites worldwide—and most of these positions were filled by candidates who found them through social media platforms like LinkedIn!

Digital Marketing is becoming ever more important for businesses

Digital marketing is becoming an increasingly important part of any company’s marketing strategy. The reasons are clear: digital channels are the fastest-growing channel available to businesses, and they’re also the most cost-effective. A well-executed digital campaign can reach thousands of new people in a matter of weeks, for a fraction of what it would cost to advertise on television or in print. Digital marketing also allows you to target customers more effectively than traditional media does—meaning that you can speak directly to your ideal customer when they’re searching for exactly what you have to offer.

Conclusion

There you have it—13 things about digital marketing that might be worth knowing. We’re sure there are many more out there, and if you think of one we didn’t mention, feel free to leave a comment (we do read them!). Thanks for reading!